Men are also victim to these advertising ploys. They too are effected by what is shown in advertisements. Men with six packs and perfect bone structure are the usual models for many ad campaigns for mens products. They can evolve self esteem issues just like women can.
This ad, like most ads showing men with women next to them, can make a man feel like he doesn't have it all. It may make a man think they need to have a gorgeous girlfriend or just a woman to drape their arm over. Men face the same battles women do when it comes to advertising.
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