Reebok has recently introduced a new shoe called the Reebok Easy Tone. Many think these were made to compete with the Sketchers Shape Ups.
When you look at the Reebok ads compared with the Sketchers ads you can tell which one is trying harder.
The Reebok ads are more sexy and is using the "sex sells" approach while sketchers are just trying to sell.
In all the Reebok ads they are using women and their attractive features, they focus on the butt to get people to notice. It wouldn't be so bad if they weren't just wearing underwear in the ad. To me this seems more risqué.
It's so impersonal and degrading to only use the lower half of women in these ads. It gives off the idea that women need to have a toned butt to be beautiful.
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