Campaign For Real Beauty

In 2004, Dove launched the Dove Campaign For Real Beauty.

The campaign was meant to celebrate all shapes, sizes, skin color, skin texture, etc. of women. It was meant to help women gain confidence with their body. 

It's ads features normal everyday women, not models, who are comfortable and confident in their own skin.

I love these ads. They are so straight forward and true. Be confident and carefree. Don't care about what others think of you, as long as you like yourself that's all that matters.

 Dove has launched multiple internet video shorts showing the effects of lack of self esteem and how we can help. 

Obviously not everyone thinks these ads are necessary. How else are people going to tell their daughters they don't have to be like all the women they see in magazines and on tv? If someone doesn't take a stand millions of girls could grow up to have self esteem issues. The Dove Campaign for Beauty is a start.