Levi's new ad campaign "All Asses Were Not Created Equal" is a great idea. Custom fit jeans for regular women. I'm all for this idea... until it comes to the actual ads.
When I first saw this advertisement I didn't understand what was so special about these jeans. I saw three very thin, beautiful models like usual. It wasn't until I read the description of the jeans that I understood what Levi's was trying to accomplish.
Slight Curve: Celebrates straight figures, defines your waist, enhances your curves
Demi Curve: Frames prefect proportions, flatters your waist, smooths your shape
Bold Curve: Honors real curves, hugs your waist, no gaping or pulling
If hotness truly comes in all shapes and sizes why not showcase that? Use plus sized models if necessary or even better use real women. If a young girl were to see one of these ads saying "bold curve" then showing the image of a thin model showing the jeans he perception of what a curvy woman would be distorted.
This ad alone is perfect. No models showing the desired size for that jean. Just a simple statement, a mission statement really.
Yes, all asses were not created equal. Show it, don't just say it.
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